Adweek CCO: We have to be fearless in our protection

Ann Marinovich, the chief content material officer of Adweek, writes in regards to the publication’s technique for 2023.

Marinovich writes, “Particularly in these occasions of financial upheaval, Adweek should proceed to be a important useful resource for entrepreneurs. We should transcend simply reporting on the information of the day. We should present entrepreneurs with sensible insights, recommendation and connections throughout the neighborhood to assist them develop their enterprise and careers. We should assist entrepreneurs keep forward of the speed of change.

“On this spirit of getting again to fundamentals, we might be fearless about how we cowl our trade. Entrepreneurs are continually attempting to innovate to develop their companies. It defines our trade: the drive to carry breakthrough concepts to the world.”

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