September 30, 2023
Ann Marinovich

Ann Marinovich, the chief content material officer of Adweek, writes in regards to the publication’s technique for 2023.

Marinovich writes, “Particularly in these occasions of financial upheaval, Adweek should proceed to be a important useful resource for entrepreneurs. We should transcend simply reporting on the information of the day. We should present entrepreneurs with sensible insights, recommendation and connections throughout the neighborhood to assist them develop their enterprise and careers. We should assist entrepreneurs keep forward of the speed of change.

“Importantly, we should proceed to deal with individuals. I usually need to remind myself that it’s not the corporate that makes the choice—it’s an individual working at an organization who makes the choice. Which is why we have to humanize advertising and marketing once more by specializing in the tales of actual individuals doing actual advertising and marketing. One factor my profession in publishing has taught me is that individuals need to examine different individuals. The extra radically human, the higher.

“On this spirit of getting again to fundamentals, we might be fearless about how we cowl our trade. Entrepreneurs are continually attempting to innovate to develop their companies. It defines our trade: the drive to carry breakthrough concepts to the world.”

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