September 29, 2023

If your organization has performed something in China (even simply sending somebody there to satisfy with a provider), you could have in all probability obtained a considerably official-looking e mail providing to “assist” you cease somebody from taking your area registry in China or perhaps some place else on this planet.

Nearly everybody doing enterprise in China or doing enterprise with China will get or will get a number of of the next emails from somebody who will purport to do the next for you:

  1. Forestall somebody in China from registering your area identify.
  2. Register your area identify in China, “simply in time” to stop somebody from beating you to it.
  3. Make certain your area identify registration in China doesn’t expire.

In different phrases, it’s best to anticipate to obtain emails from folks providing to guard you from “others” in search of to register a Chinese language translation or variant of your identify or product or somebody in search of to promote you an already registered translation or variant.

Once in a while, there appears to be an uptick in what our China attorneys prefer to name the Chinese language area identify rip-off, and now’s a type of instances. Our attorneys have currently been getting a slew of emails from firms asking what they need to do about an e mail they simply obtained (often in badly written English) telling them they need to register their area identify in China instantly or lose it perpetually.

Close to as we are able to inform, each single considered one of these that we have now seen (and we have now seen no less than 100 of those, as a result of shoppers and readers are all the time sending them to us to assessment) is a rip-off. Quantity 3 above could not be a rip-off in case you have a Chinese language area identify, but when you don’t, it’s.


Inform your mental property legal professional as quickly as doable, however do not reply to the e-mail sender. Scammers ship 1000’s of those emails on daily basis, and it’s seemingly no such try to safe your area identify has been made.

But when they hear again from you, that’s an incentive for them intrude together with your area identify as a result of they know you exist and that your area identify is necessary to you. They may then get you to pay them for his or her “assist” in undoing what they themselves did.

E mail Examples

Considered one of our attorneys bought the next e mail which went to her spam folder, indicating that Outlook acknowledged it for what it contained, a regular China registry rip-off e mail:

We’re China’s web area companies firm, and final week, we obtained an utility from a Chinese language firm that has requested “Instance USA Firm” as their web identify and China (.CN) area identify. However after checking into it, we discovered that this identify conflicts together with your firm identify or trademark. To cope with this matter higher, it’s essential to ship an e mail to you and ensure whether or not this firm is your distributor or enterprise accomplice in China and to substantiate that you simply approved this area registration Please reply soonest.

One other legal professional who sought our recommendation on behalf of considered one of her shoppers obtained this:

That is in regards to the registration of your organization identify “Instance USA Firm.” Please ahead it to your organization’s chief. Thanks!

And right here is one other one:

I’m grateful for you checking this letter out. We’re a Chinese language area registrar. Not too long ago, we obtained a registration request from “ABC Know-how Ltd” making use of to register Instance model and domains(.cn, .hk, and so forth.), which have the identical principal physique as your organization’s identify. We’re sending this letter to substantiate together with your firm whether or not you authorize them to register these names. Please give me your ideas ASAP to allow us to keep on, Thanks.

You additionally could get emails from somebody claiming to have already registered some iteration of your organization identify (or considered one of your product names) and in search of to promote it to you. For instance, if your organization known as “XYZ” and also you already personal the area identify, your e mail could come from somebody who has allegedly bought and now needs to promote you the area.


The very first thing it’s best to do whenever you obtain an e mail providing to guard you from “others” who’re in search of to register a Chinese language translation or variant of your identify or product or somebody in search of to promote you an already registered translation or variant is to ask your self whether or not you even care. And should you do, it’s best to subsequent decide whether or not you could have a China trademark that may cease it.

Second, it’s best to as quickly as doable register no matter domains you should defend your organization or model. Decide now what domains are necessary to what you are promoting so you do not want to make this dedication with an e mail “gun” to your head. Now can be the very best time so that you can work out what model names and logos matter to what you are promoting in China (if any) and to guard these model names and logos by registerting them as Chinese language logos.

Third, if somebody has taken a website identify necessary to you and they’re now providing to promote it to you, you primarily have three selections:

  1. Let the area identify go.
  2. Purchase it from the corporate that “took” it from you.
  3. Pursue authorized motion towards the corporate that took it from you.

Preempting all of those e mail issues by securing your area identify in China and by registering your model names, slogans and logos as logos in China is your greatest and least costly safety.

If you do not need somebody taking your organization identify or considered one of your product names (or some variant of those) and utilizing them for a website identify, register these as domains proper now. You also needs to contemplate registering them as logos in your house nation and wherever else (together with China, in fact) you do enterprise. Observe that for trademark functions, in most international locations in Asia, “doing enterprise” contains manufacturing.

Trademark Rip-off Emails Are Additionally on the Rise

Not too long ago, my agency’s worldwide mental property attorneys are additionally getting comparable emails from shoppers about their logos. They echo the identical tones and demand somebody has simply utilized for the American/European enterprise’s trademark in China. Typically, these are often scams as nicely, and nobody has submitted any such motion. Nonetheless, there are proactive steps you’ll be able to and will take with your individual IP legal professional to safeguard your model belongings.

Oh, and watch out on the market.