The Monetary Recommendation Affiliation Australia (FAAA) has appointed Ben Rutherford to guide its advertising and marketing and communications staff.
Mr Rutherford has over 19 years of promoting expertise within the leisure, media, and monetary providers sectors throughout the business-to-business (B2B) and business-to-consumer (B2C) segments.
He has additionally labored with hospitality and leisure corporations corresponding to EVT (together with Occasion Cinemas and Moonlight Cinema) and Southern Cross Austereo. Along with creating and executing the launches of latest manufacturers and providers into aggressive marketplaces, Ben lately delivered an award-winning firm rebrand and in depth web site relaunch.
Mr Rutherford might be chargeable for FAAA advertising and marketing and communications exercise and selling consciousness and understanding of the worth of economic recommendation amongst customers and adjoining professions.
He can even be targeted on constructing consciousness of the Licensed Monetary Planner (CFP) designation among the many monetary planning group and recommendation purchasers.
As well as, Mr Rutherford will ship advertising and marketing and communication campaigns to help member engagement.
FAAA chief government Sarah Abood says, “Ben’s advertising and marketing and communications expertise throughout the B2B and B2C segments make him well-suited to addressing the wants of a number of stakeholders.”
“Ben will play a vital function in reaching the FAAA’s targets of membership progress, deeper stakeholder engagement and elevated model consciousness, significantly at a pivotal time following the current merger with the AFA.
“Most significantly, Ben might be chargeable for creating and delivering actions that allow the FAAA, by its members, to ship extra nice recommendation to extra Australian customers.”