September 26, 2023
Magnifi Personal Investing Review

As shoppers, we’ve grow to be accustomed to curated Netflix lists telling us that is what we should always watch, to what we should always contemplate for our subsequent buy on Amazon, however what about investing for our future? The facility of advice engines is making its technique to tailor-made gives in your investments. 

Magnifi Private is an AI-driven funding platform that provides personalized suggestions primarily based in your search conduct. Whereas the suggestions aren’t as sturdy as Netflix or Amazon, the app harnesses the same method to make discovering, analyzing, and shopping for shares extra tailor-made and particular to your preferences. 

Right here’s what it is advisable to learn about it. 

Magnifi Personal Review
  • Seek for shares and ETFs primarily based on class or private curiosity
  • Curate watch lists to boost your understanding of market actions
  • Handle all of your orders as in case you’re purchasing on-line

$13.99 per 30 days or $133.99 per 12 months

What Is Magnfi?

Based in 2018, Magnifi Personal is a subsidiary enterprise of TIFIN, an organization devoted to constructing participating and personalised funding experiences utilizing AI. Magnifi is the corporate’s providing for on a regular basis retail buyers who need to find out about buying and selling and do it with smaller funding quantities.

The app and web-based subscription service make it straightforward for customers to analysis shares (together with volatility and return measures), handle investments, and maintain securities on the watchlist.

Magnifi Personal screen shot

What Does It Provide?

Magnifi is a buying and selling app designed for newbie buyers. It gives guardrails (comparable to no leverage), and presents danger and return info for customers. Right here’s what else it gives.

Fee-Free Investing

It’s a must to pay a month-to-month payment of $13.99 or annual payment of $133.99 to make use of Magnfi, however when you’re in, you don’t pay any buying and selling charges. You should buy shares and ETFs by way of the app.

Strong Search Capabilities

One in all Magnifi’s stand-out options is that it gives you the flexibility to seek for investments round a theme. For instance, if you kind in phrases like “corporations investing in inexperienced power” or “healthcare innovation,” Magnifi serves up related shares and ETFs. 

A few of the ETFs are sponsored by Magnifi, however these are disclosed by way of a “Sponsored” tag on the ETF. Magnifi additionally scores the relevance of the search end result.

On high of the phrases you present, Magnifi lets you choose from many pre-populated themes the place the search outcomes have been curated. You may do that characteristic with out opening an account.

Magnifi Review: Analysis and News

Checkout Fashion Shopping for Expertise

Usually, determining find out how to purchase and promote shares and ETFs is a problem. Magnifi simplifies the method by providing a “checkout” interface. You set shares or ETFs in your cart, assessment the cart, and regulate the quantity you need to purchase. Whenever you’re prepared, you click on “purchase.” 

You may’t arrange purchase and promote orders to execute sooner or later, however most rookies don’t want that stage of assist. The purchase and promote interface may very well be useful if conventional brokerages have scared you away from investing up to now.


For those who see an fascinating inventory or ETF, however you don’t need to purchase simply but, you possibly can put the safety in your Watchlist. This lets you maintain tabs on the efficiency, so you possibly can determine whether or not to purchase it afterward or to go on the inventory for an additional safety in your watchlist.

Taxable Brokerage

Magnifi isn’t the platform in your retirement accounts or 529 plans. It solely permits buyers to speculate by way of taxable brokerage accounts. 

For those who commerce and incur positive factors, you have to to pay taxes on these positive factors the following 12 months. When you have general losses, you could possibly use the losses to offset positive factors in different accounts or to offset capital positive factors in future years.

Magnifi Personal Features

Magnifi Managed Portfolios

Magnfi gives managed portfolios just like an ETF for sure “innovation indexes.” These portfolios embrace sector investments in high-risk, probably high-reward sectors the place it’s possible you’ll not have the experience to speculate by yourself. Sectors embrace:

  • U.S. Huge Information and Analytics
  • U.S. Nanotechnology
  • U.S. Robotics
  • U.S. Monetary Companies Innovation
  • U.S. EV/AV
  • Digital Infrastructure & Connectivity
  • U.S. Exponential Applied sciences Healthcare

Though managed portfolios sound like a robo-advisor providing, these portfolios don’t provide broad publicity to investments. These are designed for individuals who need to take a small wager in a particular know-how space.

Are There Any Charges?

Magnifi gives a 7-day free trial, however after that, you’ll have to pay $13.99 per 30 days or $133.99 per 12 months. For those who use one among Magnifi’s Managed Portfolios, the price is 0.23% yearly.

How Does Magnifi Evaluate?

Magnifi is a buying and selling app that looks like a extra curated and education-focused model of Robinhood. Whereas Robinhood has visualizations that entice you to spend time within the app, Magnifi has easy however helpful graphs that present each dangers and returns. It lets you develop your portfolios, or use managed portfolios to speculate in your behalf.

Magnfi has fewer account and buying and selling choices than M1 Finance or Constancy, but it surely’s extraordinarily user-friendly to new buyers. For those who’re not a newbie investor and since Magnifi prices a payment, it’s possible you’ll need to select M1 or Ameritrade, which is one among our picks for high investor platforms. 

For those who’d wish to see extra choices, listed here are one of the best free investing apps reviewed by The Faculty Investor.

How Do I Open a Magnif Account?

Obtain the Magnifi app from the App Retailer both on an iPhone or iPad contact machine with iOS model 12.0 or later, or obtain it from the Google Play Retailer. You can even create an account on the web site. 

Present your identify, bank card Information, and billing tackle, and you can begin your free trial. Billing begins after seven days. 

To start buying and selling, it is advisable to switch funds to your Magnifi account through an digital switch.

How Do I Contact Magnfi? 

Magnifi’s assist e-mail tackle is assi[email protected]. That is the corporate’s major assist technique. 

Its headquarters location is 1 Pennsylvania Plaza, thirty ninth Ground, New York, NY 10119.

Is It Secure And Safe?

As you begin to use the app, it should “curate” options for you primarily based in your interactions within the app. The customizations make it extra attractive to make use of, which is usually a good or dangerous factor. As a result of Magnifi emphasizes danger evaluation, it usually steers folks away from the worst “playing” kind behaviors that may trigger issues on different apps. 

Nonetheless, the customizations may reinforce sure misunderstandings or biases that you’ve got when choosing shares. Shopping for shares isn’t the identical factor as buying a couple of issues on Amazon. It’s essential to be aware of this sort of engagement in terms of your investments. 

Magnifi makes use of frequent security and safety practices. Multi-factor authentication is required, and all knowledge is encrypted and saved. Your investments on the platform may lose worth, however you might be usually protected towards theft or hacks. All on-line platforms carry some danger of information breaches or knowledge hacks, however Magnfi’s protections are sturdy sufficient to stop most assaults.

Is It Value It?

Total, Magnifi’s worth proposition appears aligned with its month-to-month and annual value. Nonetheless, there are lots of free buying and selling apps that additionally provide nice person expertise and nice funding choices. M1 Finance gives comparable guardrails whereas charging nothing.

Magnifi’s managed portfolios are additionally a cool idea, but it surely’s pretty straightforward to search out ETFs that do the work of the managed portfolios. 

Usually, if you need another person to pick out investments for you, a robo-advisor looks like a greater choice than Magnifi’s focused portfolios.

Magnifi Options

Over 15,000 attainable investments

Search investments by class or private pursuits

Magnifi’s Managed Portfolios

  • $13.99 per 30 days
  • $133.99 per 12 months

1 Pennsylvania Plaza, thirty ninth Ground, New York, NY 10119