September 30, 2023

Warning: spoilers forward

It’s interviews week and the candidates’ enterprise plans are about to undergo a four-stage shredding course of: specifically Mike, Claudine, Linda and Claude.

Cue the montage of the Last 4 going over their enterprise plans. Brittany reads by the plan for her excessive protein alcoholic drink enterprise thought. “I’ve by no means written a marketing strategy in my life.” Oh no.

At 6am the subsequent day, Brittany run into one of many bedrooms and leaps on Kathryn, excited in regards to the day forward. However the advisors’ job is to tear by the entire shortcomings and inconsistencies of the enterprise plans, and I’m undecided if she’s anticipating any potholes.

Lord Sugar appears chipper as he greets the candidates: “If you happen to’ve bought any skeletons, this lot will discover them. Oh, only one other thing. Claude is again” he rounds off with a large grin.

Right here’s how every of the Last 4 bought on through the interviews course of.


“Are you able to inform me what design expertise you have got?” Linda begins. Regardless of saying so in her marketing strategy, it’s revealed Kathryn didn’t design the pyjama prints. Simply then, Linda pulls out an an identical set she’d discovered from one other retailer.

In her second interview, Kathryn is uncomfortably smiley, her ivories a defend towards the battalion. Claudine challenges her on the ethics and the sustainability of importing manufactured garments from China, hundreds of miles away. “I can’t reply that,” Kathryn admits.  

Her enterprise sells matching pyjamas for the entire household, together with the canine. The corporate could have designs for summer time and winter collections. “That’s a hell of a whole lot of inventory,” scoffs Claude, who has issues in regards to the prices. “Extra designs, extra complications.” He says her revenue and loss forecast is inconceivable: “That is the rantings of a lunatic.”

Mike discovers that Kathryn hasn’t purchased the area identify for her on-line pyjama store, In actual fact, another person has purchased it: him. He’s additionally purchased the .com, .internet and .uk variations to eradicate any likelihood of competitors. “You’re on the lookout for a £250,000 funding in an internet site you don’t personal,” he says. Although he does reward her the online addresses.

>See additionally: Totally different area endings – do you’ll want to purchase all of them?


Mike pushes Brittany to disclose that she’s solely ever made her alcoholic protein drink at residence. Luckily, he’s had somebody make up a batch based mostly on the formulation within the marketing strategy. He pours a glass for himself and Brittany, insisting she goes first. “Do you just like the style?” he asks the nervous candidate. “I just like the style,” she replies, missing some certainty. “I believe it’s chalky and fairly bitter” Mike says. “To have excessive protein, some folks might not thoughts that the style isn’t unhealthy sufficient to not buy,” she makes an attempt.  

Mike presents Brittany with one among his enterprise plans and compares it to hers. “Can you see the distinction in enterprise plans?” he challenges. “I can spot it right away,” she replies, dejected. She begins getting teary. Mike reassures her that she’s completed very well within the course of and arms her a tissue.

>See additionally: Instance enterprise plans

Linda factors out that Brittany has no expertise in dietary supplements or alcohol. “I purchase garments, but it surely doesn’t make me a dressmaker,” she says. She additionally unveils {that a} product like hers was already round within the US and was created in 2008. “I haven’t heard of it ‘cos it ain’t a success” she says.

Claude is “mystified” by Brittany’s marketing strategy. It doesn’t embrace key parts corresponding to a revenue and loss forecast. The drink manufacturing prices aren’t in it, both. “Until it’s made in your bathtub, somebody’s going to should manufacture it,” he says. It will get worse: “This isn’t a marketing strategy – interview terminated.” Ouch.


You don’t come throughout as somebody I’d need to work with,” says Claudine, who’s evidently the gentlest of the advisors. She factors out off-putting statements in Harpreet’s marketing strategy, with sizzling takes corresponding to “No feelings earlier than 7pm”.

Claude pulls her up on the truth that she co-owns the dessert parlour along with her sister, which the viewers haven’t been conscious of up till this level. “It’s a lie,” Claude protests. “[Lord Sugar] has met you, he hasn’t met your sister. One in every of you is superfluous.”

“Why has your progress been so pedestrian?” asks Mike. Her plan is to open another retailer per 12 months. “You’re making it up as you go alongside,” he says, getting more and more impatient.

Linda challenges her on what her distinctive promoting level (USP) is. “Have you ever bought a USP?” “The USP is me!” she chimes again. It’s turning into more and more clear that prospects wish to know a enterprise proprietor’s story, but it surely’s not a USP. Discover out in case your USP stacks up at Three exams to measure the energy of your USP.


The sting Stephanie’s second-hand clothes model has over eBay is authentication, so Mike exams her with a designer kids’s t-shirt. She says that it’s a pretend and he or she will get it fallacious. She admits the authentication could be outsourced however Mike seems into the corporate she needs to work with and discovers it solely authenticates purses and footwear.

Linda reveals to the viewers that though Stephanie’s enterprise is new, she’s solely offered 50 clothes. Coupled with no style expertise, it’s fairly a fear. Linda insists luxurious second-hand kids’s clothes is an unique small market, however Stephanie disagrees, saying it has a broader attraction. “Considering, hoping – it’s a pipe dream with no substance,” Linda says.

There’s a touching scene between Claudine and Stephanie, with the advisor telling her how far more personable she is when she lets her guard down. Stephanie displays that she maybe may have let her guard down extra all through the collection.

Claude opens with a considerably extra sobering assertion: “Stephanie, you’re going to have an uncomfortable time with me.” With £160,000 in advertising and marketing, web site enhancement and authentication prices, he’s involved that she’ll blow Lord Sugar’s funding earlier than she’s even made a sale. “It’s not conservative, considerate or cautious” he says.

“I’ll by no means worry an interview ever once more,” sighs Stephanie on the finish of a tricky day.

Advisory boardroom

The advisors come to the boardroom to satisfy with Lord Sugar, Tim and Karren to debate the interview highlights. The Biggest Hits embrace Brittany’s ‘glorified brochure’, Kathryn’s formidable revenue forecast, Harpreet’s co-owner revelation and Stephanie’s start-up costing.

The penultimate

As within the interviews, the candidates are addressed one after the other.

Kathryn: Lord Sugar says she’s going to lose his complete funding in two years. “China is off the agenda”, he declares, as she gained’t be capable of react shortly to fluctuating inventory.

Stephanie: He questions who she’s utilizing for authentication and disagrees you can analyse clothes by pictures. He additionally feedback on her loopy gross sales projections.

Harpreet: She needs to scale up past the cafe and kiosk she has in the intervening time, assuring Lord Sugar that her sister could be ready to step down from the enterprise (whether or not the sister is aware of that is one other matter).

Brittany: Lord Sugar advises Brittany to begin the place she has some expertise. He factors out as soon as once more that there’s no pricing for manufacturing in her marketing strategy.

Lord Sugar tells Brittany that she nonetheless backs her personal concepts, even once they’re unhealthy. “Good luck, rethink this” he reassures her as she leaves the boardroom.

Stephanie underestimated the complexity of her chosen enterprise, in response to Lord Sugar. There’ a second of trickery when he asks if Harpreet’s dessert enterprise shall be Sugar-free or not. However he turns to Stephanie and fires her. Tricksy.

So, it’s Harpreet and Kathryn within the ultimate two.

Watch the whole episode on BBC iPlayer.

Subsequent week: Last

Kathryn and Harpreet could have three days to launch an organization. They have to create the branding, a digital billboard and TV advert and pitch it to Sugar himself. The fired candidates from this collection will after all be available to assist out the finalists. Be part of us as we discover the winner of The Apprentice 2022.

Compensate for the remainder of the collection

The Apprentice: Hardly a cruise for the candidates – collection 16 episode 1 evaluate

The Apprentice: Oops, they did it once more – S16, ep 2

The Apprentice: Shaken and stirred with loads of zingers – S16, ep 3

The Apprentice: For goodness’ hake – S16, ep 4

The Apprentice: Gaming, blaming, shaming – S16 ep 5

The Apprentice: Ask and also you shall be ripped off – S16, ep 6

The Apprentice: No peas in these pods – S16 ep 7

The Apprentice: Excessive-speed hijinks – S16 ep 8

The Apprentice: Can we are saying it was life-changing? S16 ep 9

The Apprentice: At all times test the label – S16 ep 10